VR Poli high fives with Luka Dončić

Perutnina Ptuj's Poli is a brand well known to generations. But creating an immersive experience primarily focused on addressing generation Z presented a task that required a lot of thought and ingenuity.

By leaning on new technologies and online activation we integrated youthful spirit and playfulness into the communication. For that purpose, Luka Dončić was enlisted as the Poli ambassador.